Troika is a brand consultancy and creative design and content group that believes brands are a business’ most valuable asset and that the most enduring brands create deep emotional connection with audiences and fans. Troika also deal in the NFT space.

New Chairman

On July 15, 2022, Randall Miles, was elected as a director as well as Chairman of the Board of Directors. Mr. Miles, age 66, serves as Chairman & CEO of SCM Capital Group, a global transaction and strategic advisory firm. In addition, Mr. Miles sits on the boards of eXp World Holdings, Inc. (NASDAQ:EXPI) as Vice Chairman, and private equity backed Arthur H Thomas Companies as Vice Chairman, and Kuity, Inc. as Chairman. He has over 30 years of experience in senior executive positions.

This new appointment could be the start of Troika becoming a profitable company.

Troika stock

The stock rallied from $0.60 to $1 on Monday after this news. The price may have also been helped by the Bitcoin price rising, possibly indicating a small release from the selling we have seen recently. A crypto rise would boost crypto miners on the stock market and also NFT media groups.

Technicals

We will be keeping watch on the chart today to see if the momentum continues. If so, we can see the price testing $1 again, as it did on Monday. If $1 breaks through, the price could continue another 20-30%.

Chart provided by TradingView

TRKA has a market cap of $47M. This is very small, hence the large fluctuations in price of the stock. The short float is 6.6%.

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